Strategi Membangun Personal Branding Profesional di Era Digital melalui Platform LinkedIn

Abstrak

The transformation of information and communication technology in the digital era has significantly shifted the paradigm of employee recruitment, career management, and the articulation of an individual's professional image. The relevance of the contemporary workplace is no longer limited to academic aspects and technical capabilities alone, but also highlights digital identity, professional track record, and digital media-based personal branding competencies. This phenomenon creates an urgency for Vocational High School (SMK) graduates to improve their comprehensive work readiness amidst an increasingly competitive climate. Therefore, a community service activity is needed that can provide understanding and practical training to SMK Bhakti Insani students on strategies for building professional personal branding through the LinkedIn platform. This activity is expected to help participants understand the importance of a digital professional image, create an attractive LinkedIn profile, prepare a portfolio according to their competencies, and enhance career readiness while still in school.